EJT Holdings Announces Strategic Investment in Free the Sheep

February 14, 2025 – Newport Beach, CA —
EJT Holdings is pleased to announce a strategic investment in Free the Sheep, an innovative California-based clothing brand redefining loungewear through a unique blend of luxury, mental wellness, and minimalist fashion.

Free the Sheep has rapidly gained traction over the last three years with its unique anxiety-relief clothing, designed with weighted fabrics for all-day comfort. With a product line that blends high-end design sensibilities and calming functionality, the brand has established a strong foundation in the direct-to-consumer space and is now scaling operations to meet growing international demand.

The investment by EJT Holdings is structured to support Free the Sheep’s expansion across several verticals, including:

• Inventory scale-up to meet domestic and international demand
• Diversification of the product line, including accessories, travelwear, and therapeutic consumables
• Operational infrastructure, such as third-party logistics, international fulfillment, and affiliate marketing programs
• Global market entry through platforms like TikTok Shop, Amazon, and strategic B2B channels

“Free the Sheep is a brand that aligns with our values — innovative, purpose-driven, and founder-led,” said Eliot Tubis, founder of EJT Holdings. “We’re excited to support the company as it scales operations and brings anxiety-relief apparel to a global audience.”

The investment marks EJT Holdings’ continued focus on high-growth consumer brands with strong digital presence, proprietary products, and passionate customer bases. The partnership includes capital funding as well as operational support and strategic advisory services.

With this investment, Free the Sheep is positioned to expand manufacturing partnerships, implement more flexible payment terms with suppliers, and deliver on its mission to create the world’s most comfortable clothing — without compromise.

About EJT Holdings
EJT Holdings is a private investment firm based in Southern California, focused on growth-stage consumer brands, wellness products, and emerging digital commerce opportunities.

About Free the Sheep
Founded in Huntington Beach, Free the Sheep is a modern loungewear company offering oversized hoodies, cloaks, and travelwear designed for elevated comfort and stress relief. The brand blends high-fashion silhouettes with calming features like faux-fur linings, built-in sensory components, and innovative textile design.